I lead software design of AI and SEO tools for WordPress ↗, transforming content creation for millions of users. With 10+ years of experience, I’ve shipped features across a variety of SaaS products, company sizes, team structures, and on-site and remote setups. From early ideas to delivery, I move fast, focus on outcomes, and bring strong craft to everything I design.

I deliver across the full product design process and thrive in ambiguity. I partner closely with stakeholders and cross-functional teams to drive discovery, alignment, and decision-making, ensuring we build the right features that deliver value to both users and the business. I make thoughtful decisions that balance user needs and business goals. I care about momentum: getting the right things out quickly and iterating with intent.

I value collaboration, flexibility, and building lasting relationships. I share early, invite feedback, and believe good ideas can come from anywhere. I’m reliable, calm under pressure, and focused on doing the work that matters while staying kind, curious, and connected along the way.

Outside of work I sing ↗, bake, hike, enjoy art, pickleball and chess, and I lead a small, just-for-fun, amateur choir. I’ve lived in four countries, and my experiences across cultures shape the way I listen, think, and connect.

Features

AI Writing Tool for WordPress on TechCrunch ↗

The AI-assisted proofreading feature I worked on recently was highlighted by TechCrunch.

2024

Speaker on Figma: In the File ↗

Delivered a livestream masterclass on facilitating workshops to enhance cross-functional collaboration, hosted by Figma.

2022

Blog Post on Meetups in Distributed Companies ↗

Exploring the critical role authentic relationships play in enhancing team performance and collaboration.

2022

Interview with Lovers Magazine ↗

I discuss my design journey, daily routine, inspiration, and challenges of creating experiences for WordPress users.

2022